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Purva Desai
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Branding
Danica

Danica by Diyora

Discipline

Jewellery

Category

Brand Identity System

Location

Mumbai, Maharashtra

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BRAND STORY

 

Danica-Luxury Simplified!

Danica brings a range of fine diamond jewellery with a tinge of versatility and reasonability. Selected carefully and crafted precisely, Danica’s curations bring to you an alluring range of jewels that will resonate with you.

 

Brand Vision:

In the Danica universe, celebration isn’t defined by a specific occasion or expensiveness or limited to big events. It is about you, your journey and celebrating every small and big success throughout the journey.

 

Most of us ignore small occasions while waiting for big ones to come.

Why so?

Celebrate with Danica- Mini pockets of joy!

Brand Name: DANICA

“DANICA” is a Slavic name, which is especially popular in Croatia, Serbia, Slovenia and the South Slavic region.

 

Meaning: “MORNING STAR”

 

Communications correlation: Strength to New beginnings, Early riser, Fearless of Innovators, thinkers, forcelessness of Leaders, Path builders, Guides, Mentors, Beacon etc.

 

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