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Branding
Rassha

Raasha

Client

Harshil Impex

Discipline

Fashion

Category

Brand Identity System

Location

Mumbai, Maharashtra

View Project

 

 

 

BRAND STORY

 
There is this thing about fairy tales, about they way they are told, the way they live with us as we grow and lastly the way they make young girls smile when they are keenly listening to them. From your mom telling you a bed time story to you recalling the books you read about castles, fairies and magic. We never really out grow them, those memories even as we grow up to become fine women.
 
Well, lets make our brand exactly that. Memorable. Not only for the society and markets but the girl who will be growing up very soon. The brand with its spirited and humane designs and fabrics will be that tale she lives through as a young girl, cherishes it as a memory when she grows up and passes it down to the little girls coming after her.
 
With every other individual addressing young girls as princess and their xyz associated philosphies, let’s take a detour with our brand.
 
Rassha believes girls are more like fairies than princesses. Little beings filled with their own unique magical powers and imagination who are capable of changing and transforming the world and the society with their words and actions.
 
So to all parents and grown ups wondering what is Rassha again?
It’s a brand
It’s a label
But mostly it’s a fairytale.
And most importantly, It’s your fairy’s tale.
 
 
 
 
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