Panacea Healthcare
Client
Dr. Swapnali Bagwe
MD (Hom.), BHMS, PGDPC
Discipline
Homeopathy
Category
Identity System
Location
Mumbai, Maharashtra
Website
panaceahealing.in
About Panacea Healthcare
Panacea Healthcare is a Homeopathy Clinic owned by Dr. Swapnali Bagwe. The aim of the brand identity was to convey the gentle and holistic nature of homeopathy. To understand how people perceive homeopathy, I did a survey and found out that the nature of the medicine, its shape, color and taste is what immediately comes to mind for most people, so the concept of the logo is built around that idea to make it easily recognizable and memorable. The color is a reference to water that plays a major role in the creation of homeopathic medicine. The font used is also circular in nature to mimic the shape of the pill.