Indian as whole world knows has a very rich culture & tradition & we Indians must be really very proud to have it. Sadly not many kids today can explain who is Holika? or why is Navratri celebrated. Parents play an important role in transferring cultural values and traditions to their kids. However with a nuclear family systems, parents caught up with financial responsibility and lastly the stubbornness of the kids, this transfer of tradition is thinning.

Kids need to conceive the actual Indian culture which is much above the style of dressing and have genuine respect for it. And let Rido Kidz be a catalyst for just that. Rido Kidz is all about celebrating Indian culture in the true spirit, going beyond the vibrancy, glitter and grandeur of it

The brand is really not about about ‘traditional wear’ but more like ‘wearing your tradition’ like a second skin and owning it.