Brand Story
The word ‘Riki’ in Japnese means : power, strength, leadership, and well, ‘Do’ is the act of doing something. Kids today are their own authentic, strong-willed selves. The brand Rikkidos celebrates the fearless and spirited personalities the ‘kids of today’ own.
The brand draws inspiration from the ‘Doing’ aspect in a child’s life eg: playing, failing, running wild or just lighting a diwali lamp. Unknowingly the kids are consistently building themselves through these little ‘doings’. The kids ‘do’ a lot on their own as they collect their own experiences and learnings that eventually turn them into good humans and future leaders.
Rikidoos highlights this very minuscule yet significant aspect of the kids inspiring them to ‘Do’ more and hope they find and build themselves along the way.