fbpx
Purva Desai
loading...

A Guide To Find Your Perfect Customer

Before we get into the how’s, let’s talk about why it's important to know your target audience.

Targeting your market is defining who your primary customer will be. When you know who your customer is, you will know how to talk to them and create relevant content. You can speak their language and tailor your message to specifically appeal to them. This is step number one towards lead generation and increasing sales.

Here’s how you can find your perfect customer:

Analyze your product / service:

Your customers don’t buy what you do, they buy what you can do for them. Understand what your product / service is all about. Articulate it’s features and benefits. Make a list of the problems you are solving. How is your product or service improving the lives of people? Having a clear idea about what your business offers will shape your marketing and messaging activities for the better.

Check Your Competition:

Knowing your competition is a very important part of business development. Research thoroughly about the businesses in competition with you. Find out who they are targeting. Read about how they are appealing to their target market. Identify unfulfilled needs of the customer and turn them into competitive advantage.

Create an Ideal Customer Profile:

Depending on your product analysis, define who your ideal customer would be. These are people who you love working with and who love you back. I believe you’re already picturing a group as your target audience, let me stop you there! We want to speak to the decision maker. You want to find out who is making the buying decision and appeal to that person.

Identify Specific Demographics and Psychographics:

Here’s what you’re going to do. Go neck deep into your customer database, spot trends and similar characteristics. If you don't have a customer base to go through, build one! Talk to people who you wish to work with, learn about them. Based on this information create a very specific person who is going to be your ideal customer. Give it a name, think about factors like age, gender, income, location, education, family status, occupation, ethnic background etc. Consider their psychographic factors such as personality, core values, hobbies, lifestyle, behaviour, motivations, pain points, etc.

When you get into your customers' shoes and think about things from their point of view, you are able to imagine the gap between your product / service and your ideal customer. Now it's easier for you to bridge this gap since you are aware of what is stopping them from becoming your customer.

Tailor your voice and marketing campaigns towards solving these problems for them. Appeal to your customers self interest and ask the question what's in it for them? Get on the platforms that they are most active on. Find out which Facebook groups they’re a part of, check which instagram pages or influencers they follow and leverage these platforms to get right in front of them. Establish emotional connections. This is how you will build trust and ultimately grow your business.

Are you wondering that if you target only a specific customer profile, you are losing onto potential customers? It’s quite the opposite. You're just getting rid of the noise. What you’ll end up actually doing is building a community of look-a-like customers. A community of people who love and trust you and will voluntarily be the advocates for your business.

Remember! It’s 2020, and customers no longer buy brands. They join them.

Comments

  1. August 23, 2024 at 4:09 pm
    Murtuza

    Tired of creating lackluster product pages?

    Meet PagePilot AI, the advanced platform that creates high-converting product pages in no time. With just a product link, our AI generates stunning pages featuring compelling descriptions, high-quality images, and effective calls to action.

    Take a look at what get:

    * Increase your conversion rate by at least 5%: Our AI-tailored pages are designed to capture your visitors’ attention and boost revenue.
    * Total control: Tailor your pages to align with your brand and style with our easy-to-use editor.
    * Effortless integration: Quickly integrate your new pages into your Shopify store.
    * Ads powered by AI: Get attention-grabbing ads that stop the scroll and boost clicks to your products.
    * Daily winning product suggestions: Find new products with great profitability and boost your revenue.

    Looking to boost your sales? Try PagePilot AI for free! No obligation:

    https://bit.ly/wnpagepilot

  2. September 05, 2024 at 11:16 pm
    Murtuza

    ejbbalrzluj@solid-hamster.skin

  3. September 05, 2024 at 11:16 pm
    Murtuza

    ejbbalrzlui@solid-hamster.skin

  4. September 05, 2024 at 11:17 pm
    Murtuza

    ejbbalrzluzj@solid-hamster.skin

  5. September 05, 2024 at 11:17 pm
    Murtuza

    ejbbalrzluzi@solid-hamster.skin

  6. September 05, 2024 at 11:17 pm
    Murtuza

    ejbbalrzluer@solid-hamster.skin

  7. September 12, 2024 at 8:31 am
    Murtuza

    Hey

    Is it difficult for you to find time to create articles?

    Bring in an expert SEO writer today!

    All the research is done for you and offer high-quality SEO articles perfect for higher ranking and enhance your visitor interaction.

    Need new articles for your blog or to enhance your content marketing, check out our current content specials here:
    https://writingbybenjamin.com/

    If you don’t want to get an email from me on this matter again, please rely back with the text: “No, thank you”

  8. September 20, 2024 at 11:13 pm
    Murtuza

    Discover a safe and reliable way to purchase Tramado, Xanax, Ambien and Soma in the USA through our pharmacy. Our dedication to your safety is our priority, and we only offer medications from reputable manufacturers. Whether you’re handling pain, stress, or sleep issues, you can count on our top-quality products to meet your healthcare needs with confidence.

    At our pharmacy, we go further than simply offering medication. Our skilled pharmacists are available to help with any queries you may have, providing personalized advice to help you select the ideal treatment options. With our range of hassle-free services, including prescription refills and check-ups, we make managing your health is as easy as possible.

    Manage your life today. Visit USA Cure Pharmacy at https://bit.ly/usacure

  9. September 27, 2024 at 5:54 pm
    Murtuza

    Hello there,

    I trust you’re doing well. I think your company should have greater visibility, and I’d be happy to help achieve that.

    We’re currently providing a no-cost article on the Benzinga platform, a platform with over 14 million+ monthly users. It’s a great way to increase visibility for at zero cost.

    Additionally, for just $79, we can increase your exposure by getting your business published on leading news partners such as FOX, NBC, CBS, ABC, and over 300 more news platforms. The reach from this could be crucial for your business.

    If you’d want to secure your free feature on Benzinga, simply respond with “YES, I would like to get published on Benzinga!” and I’ll handle everything from there.

    Looking forward to helping your company gain the visibility it is entitled to.

    {{Best|Regards|Best regards|Kind regards|Warm regards|Cheers|Thanks},
    Jonathan
    PR Boost

    If you don’t want to get an email from me on this matter again, please reply back with the text: “No, thank you”

  10. September 30, 2024 at 8:55 am
    Murtuza

    Hey there,

    I’m confident your brand should have more exposure.

    We’re giving a free article on the Benzinga platform, which has over 14M monthly users—a great opportunity to establish credibility for no cost.

    Plus, for only $79, we will get you published on partner sites of FOX, NBC, CBS, and ABC along with 300 more sites. Think of the reach your business would get.

    If you’re interested in claiming your free Benzinga article, just respond by typing “YES, I would like to be featured in Benzinga”! I’d be thrilled to assist you gain the visibility you should have.

    {{Best|Regards|Best regards|Kind regards|Warm regards|Cheers|Thanks},
    Jonathan
    PR Boost

    If you don’t want to get an email from me on this matter again, please reply back with the text: “No, thank you”

  11. October 09, 2024 at 6:36 pm
    Murtuza

    Nice post! You have written useful and practical information. Take a look at my web blog FQ4 I’m sure you’ll find supplementry information about Airport Transfer you can gain new insights from.

  12. October 10, 2024 at 5:23 am
    Murtuza

    aammzlirjuj@dont-reply.me

  13. October 12, 2024 at 10:36 pm
    Murtuza

    Hurray, this is just the right information that I needed. You make me want to learn more! Stop by my page 81N about Cosmetics.

  14. October 12, 2024 at 10:45 pm
    Murtuza

    Hi there,

    I hope you are well. I’m confident your company deserves more exposure.

    We’re offering a free article in Benzinga, which has more than 14M visitors—a awesome way to build trust for your company for FREE.

    Plus, at a cost of $79 we’ll publish you to affiliates of FOX, NBC, CBS and ABC + 300 more news outlets. Think about the visibility your company would get.

    If you’re interested in claiming your free Benzinga article, just message me back with “YES, I would like to be featured in Benzinga”! I’d be thrilled to support you get the recognition your brand deserves.

    Regards,
    Jonathan
    WhatsApp: https://wa.me/17722103292

    If you don’t want to get an email from me on this matter again, please reply back with the text: “No, thank you”

  15. October 20, 2024 at 7:05 am
    Murtuza

    Hello,

    We just on your site, and following 2 years of experimenting with this game-changing text-to-video platform for my clients, we’re ready to introduce it to you.

    Need to generate videos effortlessly? Claim your 2-week FREE trial now before it’s too late!

    — Claim your Free Offer Now! – https://tinyurl.com/pictoryrecommend

    Best,
    Jessica Cordova
    +1 657 298 5138

    Grunbachstrasse 21,Baldwin Park, California, US, 5112,

    If you don’t want to get a message from me on this matter, please reply back with the text “No, thank you”

  16. October 20, 2024 at 3:42 pm
    Murtuza

    mzmbbzamiuj@dont-reply.me

  17. October 26, 2024 at 10:17 pm
    Murtuza

    Superb and well-thought-out content! If you need some information about Cosmetics, then have a look at 87N

  18. October 31, 2024 at 8:03 am
    Murtuza

    Looking to enhance your restaurant with a top-notch POS system? Today only, claim 60% off Toast POS plus a free starter kit to help boost revenue with faster service and seamless payments. Don’t wait too long—offer ends soon, so don’t miss out!

    Claim your discount now: https://bit.ly/toast-pos-promo

    In case you decide not to get messages from us, just write back to this communication with the words “No Thank You”.
    169 Yonge Street, Rensselaerville, NY, USA, M4w 1j7

  19. November 07, 2024 at 11:46 am
    Murtuza

    Drive Local Traffic Like Never Before!

    Frustrated by the struggle to break into Google’s local 3-pack while competitors with more reviews stay ahead? Take a smarter route to top rankings and steady traffic with our custom-built, SEO-optimized city pages.

    Expand Your Business Across Neighboring Cities

    Imagine ranking at the top not just in your area but in surrounding towns, reaching customers actively searching for your services. No more 3-pack limitations—our multi-city SEO strategy expands your reach organically and sustainably!

    Here’s Why You Should Choose Us?

    + Custom SEO for Superior Rankings: Every city page is precisely optimized to deliver high performance.
    + Broad Reach, Less Competition: Capture the surrounding market where competitors aren’t as fierce.
    + End-to-End Support: From research to optimization, we handle it all.

    Don’t wait to dominate the local search space.

    ++ Discover how our expert SEO strategies can give you an edge by visiting https://bit.ly/perfectpagesnet

    In case you decide not to receive further communications from this address, kindly reply with the message: “No thank you”
    3048 River Street, Brights Grove, NY, USA, N0n 1c0

  20. November 14, 2024 at 4:32 am
    Murtuza

    Hey,

    Hope this message finds you well. I believe your business needs greater exposure, and I’d be thrilled to help make that happen.

    We’re excited to offer a free article on Benzinga, a site with over 14 million monthly visitors. It’s a powerful way to build credibility and visibility for your brand at no cost.

    Additionally, for just $279, we can get your business published on major affiliates like FOX, NBC, CBS, ABC, and more than 300 other news sites. The exposure from this could be hugely beneficial for your business.

    This offer is only available for the first 10 people who reply, so if you’d like to claim your free feature on Benzinga, simply reply with “”YES, I would like to be featured on Benzinga!””, and I’ll take care of the rest.

    Excited about helping your business get the recognition it deserves!

    Best,
    Jonathan
    PR Boost

    Should you don’t want getting notifications from us again, please reply back here saying the words: “No, I’m not interested”.

  21. November 14, 2024 at 1:28 pm
    Murtuza

    Hello! Do you know if they make any plugins to assist
    with SEO? I’m trying to get my website to rank for
    some targeted keywords but I’m not seeing very good success.
    If you know of any please share. Thanks!
    You can read similar blog here: Eco wool

  22. November 15, 2024 at 6:06 am
    Murtuza

    Easy SMS Messaging. Retain customers and attract new ones. Unlimited SMS, Lifetime payment

    Fed up with missed chances? Simple Text Marketing lets you reach customers instantly.
    – Increase Sales: Send targeted offers and promotions.
    – Foster Loyalty: Keep customers engaged with personalized messages.
    – Manage Emergencies: Notify customers of closures or delays.

    OO Pay Once: Only $67 for unlimited SMS

    + No Sending Limit
    + Unlimited Campaign Keywords
    + Unlimited Contact Lists

    Visit https://bit.ly/awesomesms

    In case you prefer not to get additional correspondence from our side, feel free to rebly back to this email with the text: “Not interested”
    1873 Neuport Lane, Atlanta, NY, USA, 30303

  23. November 18, 2024 at 5:37 pm
    Murtuza

    zmmsasjriruj@dont-reply.me

  24. November 23, 2024 at 9:01 am
    Murtuza

    Simple SMS Messaging. Keep your clients and gain new ones. Unlimited SMS, Lifetime payment

    Tired of missed opportunities? Simple Text Marketing enables you to connect with customers right away.
    – Drive Sales: Send targeted offers and promotions.
    – Build Loyalty: Keep your audience engaged with custom messages.
    – Manage Emergencies: Notify customers of closures or delays.

    OO Single Payment of Just $67 for unlimited SMS

    + No Sending Limit
    + Endless Campaign Keywords
    + Create Unlimited Contact Lists

    Visit https://bit.ly/awesomesms

    In case you no longer want to receive subsequent emails from this email, feel free to reply back with the message: “No thanks”
    54 Plug Street, Ashford, NY, USA, 2361

Leave A Comment

VIEW
CLOSE